STORY & EMOTION
Build meaning & feeling into your business
Design for Growth
BRAND + design
A clear message & personality, applied consistently.
A brand development programme helps you…
… signal a new business direction
… project a desired image consistently across your customer engagement points
… change how you are perceived, either to stay relevant or to better reflect your capabilities
Uncovers insights into your brand, customers & competitors.
Establishes what customer-facing brands should represent your offerings & how they should appear visually.
brand STORY, name & tagline
Expresses what your business offers to customers in a concise, meaningful & appealing way.
brand IDENTITY & LOGO
Logo, colours, imagery, typography, graphics & copywriting style. All the visual & verbal ingredients that work together to define your brand’s image on communications, physical & digital customer touch-points.
brand communications & guidelines
Templates & materials that you need for communications activities. Tips, guidance & rules for creating & implementing your brand communications with consistency.
Agriculture & commodities
Construction & engineering
Consumer food & durables
Healthcare, beauty & nutrition
Non profits & government
Retail & fast-casual dining
Telecommunications & data
Travel & hospitality