The SouthEast Asia Story

DIVERSE & EXCITING.

We're proud of the region's diversity.  

A colourful place to call home, it holds great economic potential as technology, trade & investment converge.

Making it easier to do business. Putting more products & services within reach of consumers.

“With GDP growth threatening to overtake China’s, a youthful, growing & educated population, the region's allure is obvious.”

ASEAN the next frontier: Tapping Southeast Asia’s surging growth, PwC 2015


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BIG & GROWING 

Home to 8.8% of the world’s population.  

A combined economy that is the world’s 6th largest, powered by countries with a substantial consumer base.

An integrated market equivalent to 50% of China’s population.

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WEALTHY 

A rising middle class. Growing disposable incomes.

A young population & intensifying foreign investment.

“ASEAN Is Looking Like A ‘China 2.0 Play” (Forbes, 2016).

 

CHALLENGES 

A more open market means greater competition. And ASEAN’s diversity will test businesses’ abilities to win over local preferences.

Spreading your wings into the region? We help you design your brand, product packaging & customer experience to stand out & appeal to new customers.